Privacy Policy

1. Introduction

Sufy Global Private Limited ("we", "us", "our", or "the Company") respects your privacy and is committed to protecting any personal information you share with us through our website, email correspondence, or in the course of our business relationship. This Privacy Policy explains what information we collect, how we use it, how we protect it, and what rights you have regarding your personal data.

By using our website or engaging with us as a business partner, supplier, or customer, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website or provide us with your personal information.

2. Information We Collect

Information you provide directly:

• Name, job title, and company name
• Business email address and phone number
• Business address and shipping/billing details
• Payment and banking information necessary to process transactions
• Product enquiries, order specifications, and correspondence content
• Any other information you choose to provide through our contact forms, email, or during business discussions

Information collected automatically:

• IP address and browser type
• Pages visited on our website and time spent on each page
• Referring website or search terms that led you to our site
• Device type and operating system
• Cookie data (see Section 6 below)

We do not knowingly collect personal information from individuals under the age of 18, and our website and services are intended for business use by adults acting in a professional capacity.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide requested quotations or product information
• To process and fulfil export orders, including preparing shipping and customs documentation
• To communicate with you regarding your order status, account, or business relationship with us
• To maintain accurate business records for accounting, tax, and regulatory compliance purposes
• To improve our website functionality and user experience
• To send relevant business updates, such as new product availability, where you have not opted out of such communications
• To comply with legal obligations under Pakistani law and the import/export regulations of destination markets

We do not use your personal information for any purpose beyond what is necessary to operate our business relationship with you and to comply with applicable legal requirements.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information in the following limited circumstances:

• With logistics and shipping partners - to arrange freight, customs clearance, and delivery of your order
• With certification bodies and regulatory authorities - where required to obtain export certificates (such as Halal certification, Phytosanitary certificates) or to comply with customs and trade regulations
• With payment processors and financial institutions - to process transactions and trade finance arrangements
• With professional advisors - such as our accountants or legal counsel, where necessary for business operations
• Where required by law - including in response to valid legal requests from government authorities in Pakistan or relevant destination markets

Any third party with whom we share your information is required to handle it securely and use it only for the specific purpose for which it was shared.

5. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes secure storage of business records, restricted access to sensitive information within our organisation, and appropriate safeguards for any data transmitted electronically.

While we take data security seriously, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security of information transmitted to us, particularly over the internet.

6. Cookies & Website Tracking

Our website may use cookies and similar tracking technologies to improve functionality and understand how visitors use our site. Cookies are small text files stored on your device that help us recognise repeat visitors and understand website usage patterns.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.

We may use website analytics tools to understand visitor behavior in aggregate, which helps us improve our website content and user experience. This analytics data is generally anonymized and not used to identify individual visitors personally.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, including maintaining business records as required by Pakistani tax and regulatory law, which may require retention of transaction records for a minimum of six years. Where information is no longer necessary for these purposes, we take reasonable steps to securely delete or anonymize it.

8. Your Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including:

• The right to request access to the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information, subject to our legal obligation to retain certain business records
• The right to object to certain uses of your information, such as marketing communications
• The right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details provided in Section 11 below. We will respond to legitimate requests within a reasonable timeframe.

9. International Data Transfers

As an export trading company operating across Pakistan, the UAE, and other international markets, your information may be transferred to and processed in countries outside of where you are located, including Pakistan. Where we transfer information internationally, we take reasonable steps to ensure it continues to be protected in accordance with this Privacy Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Sufy Global Private Limited
Lahore, Punjab, Pakistan
Email: info@sufyglobal.com